Zelenka Nursery has been a pioneer in offering branded plant material for retail garden centers. Zelenka was involved in the launch of the Flower Carpet Rose, the first truly national plant brand in America. Since the launch of Flower Carpet in 1995, Zelenka has become involved in many of this type of program that promote exciting new plants to consumers through innovative packaging, point-of-purchase materials for retail displays, and consumer advertising designed to build name recognition and to get consumers to ask for the product at their local garden centers.

Branded products build consumer loyalty. Think of your own experiences.  When you have enjoyed and had success with a particular product, don't you usually go back to the store where you bought it and purchase that same brand again? Have you not seen something in an ad that you thought you might be interested in and gone to your favorite local store looking for it? The concept is no different for new plant varieties. Branding creates demand that drives consumers to your door. Success with the brand creates loyalty that keeps those customers coming back.

Zelenka offers many quality branded plant programs!