| Why Retailers Choose Natural Life... |
Natural Life has been developed exclusively for independent garden centers, not mass merchandisers. The Natural Life concept is quite natural, yet very unique. It has been specifically designed to fulfill what consumers are looking for in terms of product, feeling and value when visiting a garden center.
Natural Life is a true partnership with the retailer. This program
is dedicated to doing the research and developing advertising materials
to help you effectively reach your customers. By following the Natural
Life strategy you will increase your business.
Comprehensive marketing program |
A comprehensive marketing program has been developed to assist you in keeping in touch with customers who already shop your store, as well as prospecting new ones. The direct mail and database marketing program is designed to introduce customers to Natural Life and invite them into your store. The programs have been tested to be sure the proper message is conveyed to the consumer. Each piece is designed to reinforce the benefits of gardening, helping you provide a consistent, effective message to your customers.
Natural Life has proven that with our plan, you can increase the selling price of your plants.
In a recent survey of gardening consumers, among a list of the top 21 factors people consider when selecting plants… paying a low price was one of the least important factors, ranking 16 out of 21 on the survey.
Through our surveys, we have found that due to an increased perception of value by the consumer, Natural Life plants better meet their needs in terms of value. Natural Life also helps the consumer see the benefits of having more plants in their life. With the Natural Life program, you will be successful in selling more plants and increasing your sales and profits.
Of the consumers that responded to our survey, 91% said they would likely purchase Natural Life products again, 78% said they would be likely to tell a friend about Natural Life.
These statistics indicate we have made a very positive impact on the consumer and that a prolonged effort will create a large following of Natural Life customers.
Only top-of-the-line quality plants |
You will be pleased when receiving only the choicest, hand-picked plants from our nursery. Great care is taken when selecting each plant to make sure it meets the quality standards of the Natural Life brand and Natural Life customers. Natural Life plants are guaranteed to grow. This guarantee provides the consumer with a renewed confidence that their planting experience will be positive. Natural Life dealers receive first priority in the allocation of our inventory.
Fresh plants delivered weekly |
Express Delivery Service is available in most areas throughout the season: Order by Monday… Delivery by Friday. Having a continual supply of fresh, healthy plants is easy when you can freshen your inventory on a weekly basis.
Our consumer survey indicates that when buying plants… knowing the plant is healthy is the most important factor when selecting a plant.
89% of respondents felt it was important to shop at a garden center that carried a large selection of plant material.
Having a wide selection of fresh plants on display is one of the reasons consumers shop at independent garden centers rather than at mass merchant stores.
Natural Life dealers have found the most success with our store-within-a-store concept. You should plan to devote an area of your garden center to Natural Life plants. This area is sure to attract attention by adding the area sign and banner, as well as aisle markers for each row. By adding fresh, new product each week and keeping the area tidy and easy to shop, your customers will find everything they are looking for to complete their landscaping project. The Natural Life store-within-a-store concept has proven to be very successful. |
